Fashion Industries

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Do you know your Prada from your Primark? Do you know what’s bang on trend every season? Then a career in the fashion industry is right up your catwalk. Fashion industries is an exciting, fast-moving sector that offers plenty of opportunities for creative and ambitious individuals. At West Cheshire College you will develop the skills that will make any potential employer want to snap you up!

You’ll explore marketing and display techniques and find out how to deliver outstanding customer service. You will gain essential skills in management, buying, brand development, fashion promotion strategies, and research and development.

Your new-found skills will open the door to various professions and roles including Fashion Retail Buyer, Visual Merchandiser (Window Dresser), Fashion Stylist, Branding for Fashion Brands, Graphics in Retail, Shop Support Staff and Retail Managers. Most students progress on to higher-level courses or university and a third of students go into employment in the industry.

Why West Cheshire College?

The College shop, No. 65, is used by retail students to learn about sourcing, buying and managing stock in a commercial retail environment. Using our unique links with local retailers and training facilities, based at McArthurGlen Cheshire Oaks Designer Outlet, you’ll gain varied experience in a wide range of shops and stores, including popular retail outlets. You will also have use of stand-alone window pods where you can practice your visual merchandising skills and learn about colour, balance and space.

Trips and Activities

Students have worked with the Visual Merchandising team at McArthurGlen Cheshire Oaks Designer Outlet to launch three successful campaigns at the centre. They helped visually merchandise over 100 window displays to launch the Art of Denim, Christmas and Colour Me Happy campaigns.

Other opportunities include working with Elle McPherson to design a bridal window that was implemented at their Cheshire Oaks Retail Outlet store, a visit to the buying department at Simply Be and Cotton Traders and a visit to a merchandising trade show.


Most students progress to higher-level study at the College either from Level 1 to Level 2 or from Level 2 to Level 3, or progress into employment or Apprenticeships in the industry.

Level 3 students progress on to higher-level courses up to Level 4 at the College or go into employment. This year, students have found employment with companies such as Ralph Lauren, working in the buying department, and at the Outfit store in the visual merchandising department.

Did you know?

In this region there are around 543 job vacancies for Buyers available per year - they earn on average £13.38 per hour.